Who says you always need experts to ‘strategize’ content marketing? You can pull it off on your own with these five easy content marketing ideas and achieve outstanding results.
5 Straightforward, Yet Effective Content Marketing Ideas, 2021
Create Blog Posts, Seasonal Content and FAQs
If you have considerable writing and researching skills, you can start creating blog posts for your business. Your blogs can focus on industry insights, trends, guidance/ tips, benefits, ‘how to’ answers, etc. Ensure you create diverse content so that you do not sound repetitive to your users or end up creating duplicate content.
Further, you can also focus on creating seasonal content. For instance, if you are a travel company, you can create seasonal content, 5 Summer Holiday Destinations in Australia. If promoted appropriately and consistently well before the season begins, you can have the time to optimize the content, increase traffic to the post and get inquiries from it with the free guest posting.
Additionally, focus on creating FAQs. Search engine crawlers and users are drawn to websites that answer user questions precisely. They get their question answered without requiring to research any more about it.
Invest in Videos and Infographics
There’s hardly a brand that hasn’t realized the significance of videos and infographics. So, if everyone has, you too should. A lot of internet users, especially millennials, prefer watching videos and infographics instead of reading text. So, create videos on trending topics, events, technologies, and keywords within your business domain. Also, you can create intriguing infographics that combine text and visuals to make the necessary brand impact.
Conduct Interviews of Industry Leaders
Another compelling content marketing idea is to conduct interviews with industry leaders. The people you choose to interview do not have to be celebrities necessarily. For example, if you run a YouTube channel that talks about electronic gadgets, you may want to interview a higher official of the concerned company and let your viewers know more about the product. This can be done in the case of blogs as well. But people prefer watching videos or video call interviews more than reading them.
Create a Podcast
While video and blog content are uniquely significant, podcasts are another equally effective way of making your content reach your target audiences. Podcasts do not require individuals to engage their eyes or focus on reading something. They can listen to it anywhere and anytime. Besides, creating a podcast isn’t as intimidating as producing a video.
Host Social Media Webinars
Webinars have become excellent multi-purpose digital platforms. Through webinars, you not only engage your audience but add value by arranging discussion forums, answering their questions, conducting a knowledge-based session, and at the same time, letting people know about your brand and business.
Strategizing the above content marketing ideas may not require you to hire experts. However, you may need an expert hand to add a professional touch to them and promote and optimize them appropriately.