In a online conversation with SEO community, Google Search Advocate John Mueller clarified that linking to high-authority sites does not necessarily help search rankings. Instead, he emphasized the importance of focusing on useful links that benefit users.

This may come as a surprise to some SEO practitioners, who have long believed that building links from high-authority websites is a key factor in ranking well in search results. However, Mueller’s comments suggest that Google is now placing more emphasis on the quality and relevance of links, rather than simply the authority of the linking domain.

So, what does this mean for businesses and website owners? It means that it’s more important than ever to focus on creating high-quality content that is informative, engaging, and relevant to your target audience. If you can create content that people want to share and link to, you’ll be well on your way to improving your SEO visibility.

Here are some tips for creating high-quality content that will attract links:

  • Write in-depth, informative articles that cover your topic thoroughly.
  • Conduct original research and publish new findings.
  • Create visually appealing content, such as infographics, videos, and images.
  • Promote your content on social media and other online platforms.
  • Reach out to other websites and bloggers in your niche and ask them to share your content.

In addition to creating high-quality content, it’s also important to focus on building links from relevant websites. This means avoiding link-building schemes and black hat tactics, and instead focusing on building relationships with other websites in your niche.

Here are some tips for building links from relevant websites:

  • Guest blog on other websites in your niche.
  • Create joint ventures with other websites.
  • Participate in industry forums and online communities.
  • Promote your content on social media and other online platforms.
  • Reach out to other websites and bloggers in your niche and ask them to share your content.

By following these tips, you can create high-quality content and build links from relevant websites, which will help you improve your SEO visibility and rank higher in search results.

What Google’s John Mueller said

“Linking to high-authority sites doesn’t help search rankings. Focus on useful links that benefit users.”

Mueller’s statement is a reminder that Google is primarily concerned with providing users with the most relevant and useful search results. This means that links are not simply a way to manipulate search rankings, but rather a way to provide users with additional information and resources.

When building links, it’s important to keep Mueller’s advice in mind and focus on creating links that are truly useful and beneficial to users. Avoid linking to sites simply because they have a high authority score. Instead, focus on linking to sites that provide relevant and valuable information to your target audience.

By following Mueller’s advice, you can build links that will help you improve your SEO visibility and rank higher in search results, while also providing your users with a better experience.

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