• Optbetter
• Monday, 30th Oct 2023

Google Update: Linking To Authoritative Sites Won’t Help SEO

In a online conversation with SEO community, Google Search Advocate John Mueller clarified that linking to high-authority sites does not necessarily help search rankings. Instead, he emphasized the importance of focusing on useful links that benefit users. This may come…

• Optbetter
• Wednesday, 23rd Aug 2023

Google Launches August 2023 Core Update

In August 2023, Google began rolling out its latest core search update. The rollout may take up to 2 weeks to complete. The primary goal of Google August 2023 core search update is to enhance the accuracy and relevancy of…

• Optbetter
• Monday, 23rd Jan 2023

What are The Most Popular SEO and Content Marketing Trends?

Introduction Search engine optimization (SEO) and content marketing are two of the most important strategies for driving website traffic and increasing online visibility. SEO is optimizing a website to rank higher in search engine results pages (SERPs), and content marketing…

• Optbetter
• Friday, 6th Jan 2023

6 Reasons Why Search Engine Marketing is important

Search Engine Marketing (SEM) is a procedure businesses and organizations use to increase the volume of visitors from search engine results pages to their websites. Improving a website's visibility through paid search, contextual advertising, and organic search rankings is the…

• Optbetter
• Tuesday, 11th Oct 2022

THE IMPORTANCE OF VIDEO CONTENT MARKETING FOR SEO

Indeed, the digital world is continually evolving, and if you’re not at the forefront in the slightest degree times, it’s simple to fall behind, and you’ll invariably be at the short finish of the stick. Incorporating video content in Digital…

• Optbetter
• Monday, 12th Sep 2022

How to Find the Best Domain Name for Search Engine Optimization and Why It Matters

Search engine optimization (SEO) and increasing a brand's worth both rely heavily on domains and domain names. Because people's impressions of your website and company will build fast once they see your domain name, it's crucial that you choose wisely…